Why Hostess chose to reopen Emporia bakery

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Back in business. As plans are moving ahead to reopen Emporia’s Hostess bakery, people there say it’s rare situation.

It’s been months since Twinkies, Ho Ho’s and Ding Dongs stocked the shelves, but soon that will change.

The Emporia Hostess bakery is one of five locations to reopen, after 11 were shut down due to bankruptcy last November.

“A lot of times they get converted into other uses, and there’s not very many jobs created so this is a wonderful opportunity,” says Kent Heermann, president of the Regional Development Association in Emporia.

Hostess Brands Executive Vice President Michael Cramer says the decision to include Emporia as one of the re-launch sites was a no-brainer.

“It was just natural, it’s a great plant, it’s a great location, it’s expandable, a nice work force in the area and it just made a whole lot of sense,” Cramer says.

The former company’s history of bankruptcy inspires the new Hostess to avoid those mistakes.

“We’re very well capitalized and focused on making sure that we can support these brands and we think we’re well positioned as operators to go forth and operate this in a very efficient and effective manner,” Cramer says.

“They also have the money to invest and I think that was one of the problems that hostess had in the past was they didn’t have the money to invest in the future and I think this new company will have that,” adds City Commissioner and Chairman of the Board for the Regional Development Association, Jon Geitz.

Geitz says although the employees will not be unionized, the future is unknown.

“This is a brand new company, so as they’re hiring employees, those are brand new employees, and whether or not they decide to vote to unionize in the future is a decision they’ll make on their own,” Geitz says.

The focus right now – making your hostess favorites within arm’s reach.

Cramer says the company plans to hire its first round of employees in the next two weeks.

The hiring process will continue until 250 positions are filled.

He expects we’ll see Hostess products back on the shelves by July.

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