Colleges recruit students with scoreboard ads

WICHITA, Kan. (AP) – Universities are turning to high school gym scoreboards to recruit students.

The Wichita Eagle  reports that Wichita State University paid the local school district $90,000 for three years of scoreboard banners and other promotions at high schools with athletic programs.

Other promotions include full-page ads in student planners and public-address announcements during varsity games. The contract could be extended another year for $10,000.

Wichita district spokeswoman Susan Arensman says other colleges that have bought sponsorships include Friends, Newman, Cowley College, Kansas State University, the University of Kansas, McPherson College and Wichita Area Technical College.

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