NASHVILLE, Tenn. (WKRN) – A pug named Doug has taken over the Internet and he lives in Nashville.
It started out as something fun for Doug’s owner, but she’s had so much success promoting him that she was able to quit her Music Row job.
“He’s my best friend, he’s my little buddy,” Leslie Mosier said with a smile.
He is also how she makes a living.
“I got Doug the Summer of 2012. It was one of those things where I had wanted a pug forever, specifically a pug named Doug.”
Mosier started Doug’s stardom on Instagram, but it wasn’t until a video filmed at Nashville’s dragon park went viral that Doug’s career reached another level.
“That got 20 million views in just a couple of days and everything just took off it’s been crazy,” Mosier explained.
She decided to become a “momager” and dedicate her graphic design, PR and marketing skills full time to her little one.
“Right after I put my notice in, that video went viral so I was like oh I guess this is what’s supposed to happen.”
Now she and her boyfriend make music videos with Doug featured alongside everyone from Beyonce to Elsa of Frozen.
“Every day, seven days a week we are shooting, we are brainstorming, coming up with new ideas and always trying to make each video or photo better than the last one,” said Mosier.
It’s seems to be working. “It’s Doug the pug” has more than 3 million social media followers and he gains up to 100,00 a week.
There is an online store with mugs, shirts and even a calendar.
“It’s crazy that you can make a living off of doing something like this, but it’s a lot of fun.”
News 2 caught up with Doug hanging at Yazoo Taproom, but often his busy schedule has him traveling for meet and greets and making the rounds with celebrities.
He met Ed Sheeran last week in Nashville. He’s met Megan Trainor, John Legend and Justin Bieber among several others.
Not bad for a dog whose tricks are pretty basic.
“He eats a lot, and watches Netflix and takes naps, those are his tricks,” Mosier laughed.
His owner hopes to organize a meet up tour for him across the country.